Narrowing a Topic

Associate Program Material Narrowing a Topic Example Worksheet Review the following example worksheet: |What general topic have you selected? |Education | | | | | | | |What components, or subtopics, are related to this topic? Multiple intelligences | | |Classroom management | | |Importance of higher education | | |Benefits of higher education | | |Elementary school | | |Standardized testing | | |Parental involvement | |What particular aspect of this topic interests you most? | | |Classroom management | | | | |What is your purpose or goal for writing an essay on this topic? |To explain to the reader the various methods of classroom | | |management used in the elementary-school classroom | | | | | | |What questions do you want to answer or address in the essay? |What styles of classroom management exist? | | |What effect does classroom management have on the classroom? | | | | | | | |What is your narrowed topic choice for final expository essay? Classroom manage ment in the elementary-school classroom | | | | |Is your topic still too broad for the length of the paper? |No, I think my narrowed topic would be acceptable for the length | |Explain your answer. If so, how might you narrow it further? |of the final paper. I will be able to explain the various types | | |of classroom-management styles and explain the effect that they | | |have on the classroom. | Expository Essay Topic: Option 1 Worksheet If you selected Option 1 for this assignment, complete the following worksheet: |What general topic have you selected? | | |Video gaming | |What components, or subtopics, are related to this topic? |Types of games | | |Price of games | | |Hand and eye coordination and motor skills | | |Addictiveness/time management | | |Violence related to game play | |What particular aspect of this topic interests you most? | | |Educational value of video games in children | | | | |What is your purpose or goal for writing an essay on this topic? |To inform the reader what educational benefits video games have | | |upon a child | | | | |What questions do you want to answer or address in the essay? How would a child benefit from playing video games | | | | | | | |What is your narrowed topic choice for final expository essay? | | |Is your topic still too broad for the length of the paper? | | |Explain your answer. If so, how might you narrow it further? | | | | | | | |

Deoderent Market in India Essay

Abstract Topic:- Monopoly or monopolistic competition in Deodorant brands? After seeing so many outrageous deodorant advertisements on television we were wondering whether it affects the consumer behavior and we also wanted to find out whether Axe has a monopoly over this market or not. The aim of this assignment is to compare the parent companies of five deodorant brands with the help of ratio analysis. We are going to consider the time period 2007-12. Primary data was collected through a survey which will help us determine what thinking goes behind purchasing a deo between college students and the office going crowd. To conduct the ratio analysis we used secondary data by obtaining the balance sheets of the various companies. The market share and revenues of five major brands- Axe, Adidas, Nivea, Wildstone and Park Avenue will be analyzed. Introduction Monopolistic Competition Monopolistic competition is a type of imperfect competition such that many producers sell products that are differentiated from one another as goods but not perfect substitutes (such as from branding, quality, or location). In monopolistic competition, a firm takes the prices charged by its rivals as given and ignores the impact of its own prices on the prices of other firms.[1] In a monopolistically competitive market, firms can behave like monopolies in the short run, including by using market power to generate profit. In the long run, however, other firms enter the market and the benefits of differentiation decrease with competition. There are six characteristics of monopolistic competition (MC): * Product differentiation * Many firms * Free entry and exit in the long run * Independent decision making * Market Power * Buyers and Sellers do not have perfect information (http://en.wikipedia.org/wiki/Monopolistic_competition) Economic Background The deodorant market in India is estimated at Rs 900 crore. Men’s deodorants dominate the category with a 70 per cent share estimated at Rs 650 crore. The segment is expected to grow 25 per cent annually to become three times its current size in the next five years. The overall deodorant market has grown by about 40 per cent a year in the past five years driven by introduction of new brands and aggressive media promotions. The market will continue to grow at 20-25 per cent thanks to low penetration and availability at low price points. Deodorant sales are seasonal — maximum sales happen in the summer months (April to September). About 90 per cent of the market is concentrated in the mass segment (with deodorants priced between Rs 125 and Rs 175 for a 150 ml pack). With new players entering the category at popular price points, the mass segment, with brands like Axe, Adidas, Nike and Reebok, will continue to grow faster and command higher share in the deodorant market. The size of the premium and above segments, which have brands like Burberry, The Body Shop, Kenzo and Ralph Lauren, will double by value in the next five years. (http://www.business-standard.com/india/news/kit-the-men%5Cs-deodorant-market-in-india/443714) Method We will be using the financial tools of various ratios to determine which company has been more successful in this market. Survey The survey was conducted on 200 males in the college and office going crowd the results were as follows. 1. Which Deodorant do you use? Analysis As we can see from the above graph that Axe has a majority amongst the people surveyed while the others are below 10%. This gives us a picture of the domination of Axe in this market and same is the case when market share all over India is observed. 2. Reason for buying the particular brand. From the above graph we find that the decision of people in the age group of 15-25 behind buying a particular deodorant is not its fragrance but its price followed by easy availability and advertising. This shows us that main factor which affects a consumer’s decision, in this age group is the price of the product followed by other factors regarding quality, availability etc. This was the result obtained from the office crowd which gave an entirely different reason. The consumers decision in this age group is affected by the brand as people become brand conscious and are more bothered about which brand they use rather than its use. After the brand value the price affects their decisions. Hence from both these results we see that consumer behaviour varies on the different age groups and changes as a consumer grows older. Findings: Name: Mahikaansh Reddy Brand: AXE (Hindustan Unilever) AXE was launched in France in 1983 by Unilever. It was inspired by another of Unilever’s brands, Impulse. Unilever were keen to capitalize on AXE’s French success and the rest of Europe from 1985 onwards, later introducing the other products in the range. Unilever were unable to use the name AXE in the United Kingdom and Ireland due to trademark problems so it was launched as Lynx. The European launch of the deodorant was followed by success in Latin America and moderate impact in Asia and Africa. In the new millennium, the brand has launched with great success in the United States and Canada. The company has also consolidated its deodorant portfolio by migrating other overlapping male deodorants into the Lynx brand such as South Africa’s Ego brand. In January 2012, Unilever launched its first Lynx product for women in the United Kingdom as part of a global expansion of the previously men’s-only brand. The AXE deodorant was popular in India in the Grey market (duty paid shops). Impressed by the volume of AXE sold there, AXE deodorant was launched in India in 1999. The brand launch was very quiet and had the strategy of ‘High Price, Low Promotion’. At that time, the deodorant market was a nascent one with an estimated market size of Rs 72 crore. HLL, at that time, had the brands Denim and Rexona and was ruling the market. AXE was priced at a premium. In just three years flat, AXE had a market share of over 35% and HLL started phasing out Denim to concentrate more on AXE. It is known for its very controversial advertisements which actually helped in its publicity and led to a faster growth in the industry. Its target group was mainly men between the age group of 18-24 as they were seen as the easiest to convince with such advertisements. Not only does the brand use TV commercials to its advantage, but it also uses its print ads effectively. Besides print, the brand also uses outdoors for maximum impact. Hence, Axe is a classic example of the 360 degree branding effort. Therefore Axe is a perfect example of how important advertising is for a brand and how it can lead to higher revenues. Marketing Mix 1. Product: 2. Place: Available at all malls across India. Every deodorant selling shop will 99% be selling Axe. All other variants of Axe brand could be purchased from established retailers viz. BIG BAZAAR (PANTALOONS RETAIL INDIA LIMITED). 1. Promotion: Concentrates on single- segment male youth and targets young at heart. The competitive advantage of this brand is its complete monopoly over this proposition. The â€Å"Axe Effect† is one of the most famous claim in the world. This so called effect is supposed to draw women in hordes to any male who has sprayed himself liberally with the Axe deodorant. The advertisements are very slick and usually display a normal male but with oodles of self-assurance as an Axe user. The females get irresistibly drawn to this male implying that Axe acts like a nasal aphrodisiac. 2. The Axe brand of deodorants is from Unilever and is primarily targeted at 15 to 25 year old males. The brand portrays normal yet cool, trendy and confident, a positioning that is aspirational to the target segment. At a more subtle level, the Axe Effect also acts on the confidence levels of the user. The very act of being associated with the brand serves to boost the ego. The success of AXE attracted lots of new brands which were trying to follow the same marketing strategy as AXE. The one notable difference though is that all these newbies use hunks as opposed to the regular guys which are a stable for the Axe advertisements. This strategy has proven very effective for the brand. It comes across as approachable and it acts like a confidante and friend to its users. They are currently distributed in more than 40 countries. Unilever started out allotting roughly 60 percent of its advertising budget to television, but it has since winnowed that down to about 30 percent, pouring more money into offbeat alternatives. Competitive analysis: Axe faces competition from new entrants such as Wildstone, Adidas, Park Avenue etc. However among all these brands AXE has a dominating share in the market because of the brand equity and brand loyalty that it has built and is leveraging the same. AXE has a wide acceptance among the youth which forms the major chunk of perfume & deodorant users. Vis-à  -vis all these the AXE deodorant never forgets to promote any of its new product. AXE time and again, on launch of the new product goes for PR as well as wide advertising campaigns. 3. Target group- 18 to 24 What next? As such, I believe that AXE has the potential to spread its reach and increase its market share by expanding into the 35-50 year old demographic. In doing so, AXE will need to associate and disassociate itself with a more mature brand image and its inexpensive nature respectively, thereby attracting the average male aged 35-50 years. Hence it needs to re-focus the marketing mix towards 35-50 year old demographic, whilst retaining its keystone market, the 16-25 year olds. Conclusion Axe has a very large share in this market and has hardly got a foot wrong. It just needs to follow its tried and tested market strategies and build upon it, by doing that it can thwart the competition and maintain its kind of monopoly in the market. The only thing that could be suggested is to increase its target group so that it could expand more in the market and serve a larger base leading to higher revenues. Hence Axe just needs to follow what it was doing from before and be wary of the new competition in this segment with the help of excessive advertising and PR.

Presentation of the Kite Runner Essay

INTRODUCTION This paper copes with the analysis of Hosseini’s Kite Runner using Marxism approach. Marxist theory mainly deals with the literary works and evaluates the works by the examining of its historical, social and economical background. Marxism evaluates the work how it is influenced by the time in which it was produced as well as social, political, economical sphere (Chowdhury, 2011). Thus, this paper will focus on: (1) The Marxist Approach To The Kite Runner; (2) The relationship among characters as a representation of the differences between social classes; (3) The relationship between Baba and Ali serve as a representation materialism versus spirituality; (4) Baba as the representation of economic power in his society in the period of time; and (5) Cultural and political hegemony as representation of situation in Afghanistan. 1.The Marxist Approach To The Kite Runner The marxist approach to literature is based on the philosophy of Karl Marx, a German philosopher and economist. His major argument was that whoever controlled the means of production in society controlled the society—whoever owned the factories â€Å"owned† the culture. This idea is called â€Å"dialectical materialism,† and Marx felt that the history of the world was leading toward a communist society. From his point of view, the means of production (i.e., the basis of power in society) would be placed in the hands of the masses, who actually operated them, not in the hands of those few who owned them. It was a perverted version of this philosophy that was at the heart of the Soviet Union. Marxism was also the rallying cry of the poor and oppressed all over the world (Kurtz). To read a work from a Marxist perspective, one must understand that Marxism asserts that literature is a reï ¬â€šection of culture, and that culture can be affected by literature (Marxists believed literature could instigate revolution). Marxism is linked to Freudian theory by its concentration on the subconscious—Freud dealt with the individual subconscious, while Marx dealt with the political subconscious. Marx believed that oppression exists in the political subconscious of a society—social pecking orders are inherent to any group of people. The four main areas of study are economic power; materialism versus spirituality; class conï ¬â€šict; art, literature, and ideologies. 2.The relationship among characters as a representation of the differences between social classes On the beginning of the novel, Hosseini briefly contrasted the high class layer from low class layer in several ways. a.From physical appearance of the characters. Baba and Ali. Baba and Ali are much different. Baba was a strong, and powerful man. â€Å"It was Rahim Khan who first referred to him as what eventually became Baba’s famous nickname, _Toophan agha_, or â€Å"Mr. Hurricane.† It was an apt enough nickname. My father was a force of nature, a towering Pashtun specimen with a thick beard, a wayward crop of curly brown hair as unruly as the man himself, hands that looked capable of uprooting a willow tree, and a black glare that would â€Å"drop the devil to his knees begging for mercy,† as Rahim Khan used to say. At parties, when all six-foot-five of him thundered into the room, attention shifted to him like sunflowers turning to the sun† (ch.3). Ali was a weak, flawed and men. â€Å"But polio had left Ali with a twisted, atrophied right leg that was sallow skin over bone with little in between except a paper-thin layer of muscle†Ã¢â‚¬ ¦ (ch.2), in other hand, the novel states that â€Å"Ali’s face and his wa lk frightened some of the younger children in the neighborhood. But the real trouble was with the older kids (ch.2). Amir and Hasan Physically, Amir and Hassan were different. Though Amir was older than Hassan, but Hassan was stronger than Amir. Hassan can run faster than Amir. When they were running to catch the kite one day, Amir looked very tired. â€Å"They called him â€Å"flat-nosed† because of Ali and Hassan’s characteristic Hazara Mongoloid features. â€Å"For years, that was all I knew about the Hazaras, that they were Mogul descendants, and that they looked a little like Chinese people† (ch.2) Sofia Akrami and Sanaubar Sofia Akrami, Baba’s wife (Amir’s mother) was from a rich family. â€Å"When people scoffed that Baba would never marry well–after all, he was not of royal blood–he wedded my mother, Sofia Akrami, a highly educated woman universally regarded as one of Kabul’s most respected, beautiful, and virtuous ladies. And not only did she teach classic Farsi literature at the university she was a descendant of the royal family, a fact that my father playfully rubbed in the skeptics’ faces by referring to her as â€Å"my princess† (ch.3). Sanaubar, Ali’s wife, was a beautiful woman. â€Å"†¦ a beautiful but notoriously unscrupulous woman who lived up to her dishonorable reputation. Like Ali, she was a Shi’a Muslim and an ethnic Hazara. She was also his first cousin and therefore a natural choice for a spouse. But beyond those similarities, Ali and Sanaubar had little in common, least of all their respective appearances. While Sanaubar’s brilliant green eyes and impish face had, rumor has it, tempted countless men into sin, Ali had a congenital paralysis of his lower facial muscles, a condition that rendered him unable to smile and left him perpetually grimfaced. It was an odd thing to see the stone-faced Ali happy, or sad, because only his slanted brown eyes glinted with a smile or welled with sorrow. People say that eyes are windows to the soul. Never was that more true than with Ali, who could only reveal himself through his eyes†¦. â€Å"I have heard that Sanaubar’s suggestive stride and oscillating hips sent men to reveries of infidelity† (ch.2). b.Tribe’s difference. Hosseini exposes two different tribes between Pasthuns and Hazara in some points of view. ï‚ §Oppression of Pasthuns to Hazara. Pasthuns is a high class layer while Hazara is a low class layer. This can be shown from the citations as follow: â€Å"An entire chapter dedicated to Hassan’s people! In it, I read that my people, the Pashtuns, had persecuted and oppressed the Hazaras. It said the Hazaras had tried to rise against the Pashtuns in the nineteenth century, but the Pashtuns had â€Å"quelled them with unspeakable violence.† The book said that my people had killed the Hazaras, driven them from their lands, burned their homes, and sold their women. The book said part of the reason Pashtuns had oppressed the Hazaras was that Pashtuns were Sunni Muslims, while Hazaras were Shi’a’ (ch.2). The insulting to Hazara. As it has been pointed out that Hazara was low class layer, Hazara’s people were placed as a minority and they were mostly insulted by people around them. Ali, who belongs to Hazara, was chased by children around. â€Å"They chased him on the street, and mocked him when he hobbled by. Some had taken to calling him _Babalu_, or Boogeyman† (ch.2). Hassan, who was known as Ali’s son, was very often insulted by his neighbours when he walked with Amir. Amir says that â€Å"It also said some things I did know, like that people called Hazaras _mice-eating, flat-nosed, load-carrying donkeys_. I had heard some of the kids in the neighborhood yell those names to Hassan. Amir’s teacher even said that â€Å"That’s the one thing Shi’a people do well,† he said, picking up his papers, â€Å"passing themselves as martyrs.† He wrinkled his nose when he said the word Shi’a, like it was some kind of disease (ch.2). Assef really hated Hazara people. In another occasion, when he met Amir dan Hassan, Assef strictly said to Hassan: His blue eyes flicked to Hassan. â€Å"Afghanistan is the land of Pashtuns. It always has been, always will be. We are the true Afghans, the pure Afghans, not this Flat-Nose here. His people pollute our homeland, our watan. They dirty our blood.† He made a sweeping, grandiose gesture with his hands. â€Å"Afghanistan for Pashtuns, I say. That’s my vision† (ch.5). Amir and Hassan, on one day walked around and met Assef on the way. Assef says to Amir â€Å"How can you talk to him, play with him, let him touch you?† he said, his voice dripping with disgust. Wali and Kamal nodded and grunted in agreement. Assef narrowed his eyes. Shook his head. When he spoke again, he sounded as baffled as he looked. â€Å"How can you call him your ‘friendâ₠¬â„¢?† _But he’s not my friend!_ I almost blurted. _He’s my servant!_ Had I really thought that? (ch.5). 3.The relationship between Baba and Ali serve as representation materialism versus spirituality. Materialism refers to desire for wealth and material possessions, while spiritualism refers to a philosophic doctrine, opposing materialism, that claims transcendency of the divine being (Empi, 2009). Hosseini opposites two characters between Baba and Ali. Baba is materialism as stated in the novel that Baba says that â€Å"If there’s a God out there, then I would hope he has more important things to attend to than my drinking scotch or eating pork. Now, hop down. All this talk about sin has made me thirsty again† (ch. 3). Baba also just only interested to talk about business, politics and football as the central topics on conversation with his friends in his room one day as stated that â€Å"Baba and his friends reclined on black leather chairs there after Ali had served dinner. They stuffed their pipes–except Baba always called it â€Å"fattening the pipe†Ã¢â‚¬â€œand discussed their favorite three topics: politics, business, soccer† (ch.2). When Amir told Baba about religious teaching of Islam at school that they learnt about Qur’an, Baba said to Amir that â€Å"I see you’ve confused what you’re learning in school with actual education,† he said in his thick voice (ch.3). Baba also said to Amir that â€Å"You’ll never learn anything of value from those bearded idiots† (ch.3). In contrast, Ali is a religious man who had memorized the Koran†¦. (ch.3). In addition, it is cited that â€Å"Hassan’s father, Ali, used to catch us and get mad, or as mad as someone as gentle as Ali could ever get. He would wag his finger and wave us down from the tree. He would take the mirror and tell us what his mother had told him, that the devil shone mirrors too, shone them to distract Muslims during prayer. â€Å"And he laughs while he does it,† he always added, scowling at his son† (ch.2). Furthermore, Ali and Hassan were religiously to Islamic Teaching, and he never left for praying. One day Amir got up late and found â€Å"Hassan had already washed up, prayed the morning _namaz_with Ali†(ch.4). Hassan never missed any of the five daily prayers. Even when we were out playing, he’d excuse himself, draw water from the well in the yard, wash up, and disappear into the hut (ch.4) 4.Baba as the representation of economic power in his society in the period of time. In Marxist’ theory society is divided into two classes based economical point of view. They are the upper class/bourgeoisies and the lower class/labors/proletarians (Darma, 2013). Hosseini exposes the economic power characters in the novels in several points. ï‚ §Hoseini symbolizes Baba and Ali as the bourgeoisies and proletarians. Baba was a rich man. He has the most beautiful house in Kabul, while Ali’s house is small. It is stated in the novel that â€Å"Everyone agreed that my father, my Baba, had built the most beautiful house in the Wazir Akbar Khan district, a new and affluent neighborhood in the northern part of Kabul. Some thought it was the prettiest house in all of Kabul† (ch.2). On the contrary, Ali was a poor man which worked only for Baba as a servant. His house was small and lied behind Baba’s house. The novel states that â€Å"On the south end of the garden, in the shadows of a loquat tree, was the servants’ home, a modest little mud hut where Hassan lived with his father. (ch.2) ï‚ §Baba was a successful businessman. When people around doubted him on his success, he run a business and he became a successful merchant in Kabul as stated that â€Å"Baba proved them all wrong by not only running his own business but becoming one of the richest merchants in Kabul†¦ Baba and Rahim Khan built a wildly successful carpet-exporting business, two pharmacies, and a restaurant† (ch.3). Baba also built an orphanage by his own money to show his economic power. The novel stated that â€Å"In the late 1960s, when I was five or six, Baba decided to build an orphanage. I heard the story through Rahim Khan† (ch.3) â€Å"Baba paid for the construction of the two-story orphanage, just off the main strip of Jadeh Maywand south of the Kabul River, with his own money (ch.3). Bourgeoisies way of life was identical to hedonism. It was stated in the novel that â€Å"In 1933, the year Baba was born and the year Zahir Shah began his forty-year reign of Afghanistan, two brothers, young men from a wealthy and reputable family in Kabul, got behind the wheel of their father’s Ford roadster. High on hashish and _mast_ on French wine, they struck and killed a Hazara husband and wife on the road to Paghman (ch.4). 5.Cultural and political hegemony as representation of situation in Afghanistan. According to Encarta English Dictionary (2009), hegemony is authority or control: control or dominating influence by one person or group, especially by one political group over society or one nation over others. Hosseini describes the hegemony in culture and politics was presented in several way of his work’s The Kite Runner. a.Cultural Hegemony. The Pasthuns controlled Hazara by forbidding them to come to school. Hazara’s people were identical with iliteral and servant of Pasthuns. This was represented in the novel that Hassan will do anything whatever Amir asked him. Amir was very often asked Hassan to do something impossibly. It stated in the novel that â€Å"Eat dirt if I told you to,† I said† (ch.6). In addition, most Hazara people were servants, Amir says that â€Å"I remember one kid, Ahmad, who lived across the street from us. His father was some kind of doctor, I think. †¦Every morning , I watched from my bedroom window as their Hazara servant shoveled snow from the driveway, cleared the way for the black Opel† (ch.6). Afghans were independent people. Pasthuns controlled Hazara in all aspects. b.Political hegemony. This was represented in Assef statement that â€Å"â€Å"I’ll ask the president to do what the king didn’t have the quwat to do. To rid Afghanistan of all the dirty, kasseef Hazaras† (ch.5). In addition, Assef also ever told Amir that â€Å"For a lot of Hazaras, Iran represented a sanctuary of sorts–I guess because, like Hazaras, most Iranians were Shi’a Muslims. But I remembered something my teacher had said that summer about Iranians, that they were grinning smooth talkers who patted you on the back with one hand a nd picked your pocket with the other† (ch.6). REFERENCES: Chowdhury, M. A. U. (2011). The Kite Runner in the light of Marxism. Retrieved 25 January, 2013, from http://jottify.com/works/the-kite-runner-in-the-light-of-marxism/ Darma, Budi. (2013). Handout of Literary Criticism on Marxism. Presented on the P2TK class on Program Pasca Sarjana UNESA. Empi, Varun. (2009). Materialism Vs Spiritualism. Retrieved on January 24, 2013, from http://www.slideshare.net/varun_empi/varun-materialism Hosseini, K. (2003). The Kite Runner. New York: Riverhead Books. Kuntz, K. Teaching Khaled Hosseini’s from Multiple Critical Perspectives. Retrieved on January 24, 2013 from http://www.prestwickhouse.com/PDF/SAMPLE/305052.pdf Microsoft ® Encarta ® 2009.  © 1993-2008 Microsoft Corporation. All rights reserved.

List and briefly describe at least five of the programs included with Essay

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Against The Odds - Documented Argument Essay Example | Topics and Well Written Essays - 500 words

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Analysis of a NewYork landmark Term Paper Example | Topics and Well Written Essays - 500 words

Analysis of a NewYork landmark - Term Paper Example The paper intends to reveal certain facts of the Statue of Liberty based in New York. The Statue of Liberty is a symbol of freedom and the beginning of a new life in the land of liberty. Moreover, the depiction of the landmark regarding the history of New York and the character of its inhabitants will also be discussed in the paper. In order to explain about what The Statue of Liberty communicates towards the history of New York City, it can be affirmed that the landmark can be duly regarded as a symbol of character of the city and the residents residing there. The landmark is often viewed to be a famous tourist attraction in New York since a long time period. The Statue of Liberty shows a picture of the slavery system being crushed in the feet of the lady as portrayed in the Statue. It also depicts the improvement of the life of the people of New York. Earlier in the United States, there exists the slavery system. This Statue reveals the abolition of t slave system in the history of New York and the rise of a better life style of the residents of the city. It is often considered to be a universal symbol of freedom against the slave system prevailing in the city along with the nation (Murthy Law Firm, â€Å"Statue of Liberty†). The Statue of Liberty not only communicates about the history of the previous days but also the characteristics of the citizens residing in the city. Along with the abolition of the slave system, the statue also highlighted the start of an efficient life of the people. The torch of the lady is a symbol of the characteristics of the residents of the city. New York is a city with large population having kind nature. This character has been reflected by the statue (Fleegler 193-196). The Statue of Liberty communicates a lot of information about the city of New York. The statue itself is a universal symbol of freedom which reveals the abolition of slave system

The staff recruitment and selection policy of IKEA in China Essay

The staff recruitment and selection policy of IKEA in China - Essay Example The recruitment and selection policy of IKEA is value driven and espouses s teamwork, simplicity, communicative forthrightness and urgency. The core values of IKEA are employee empowerment, flexibility, dynamism and cost consciousness (Smith, 2010, p. 70). Advertising is the main means of design that IKEA uses to emphasize these values. Job at IKEA webpage is used to communicate the core value of the Chinese company. A cost effective campaign is carried out, which is used directly to harness the customer base of the business. IKEA wants to recruit about 8,000 people over the next five years. IKEA employees must have certain characteristics in order for them to be selected in the company. These characteristics are important compared to specific experiences and qualifications. The applicants must be down to earth; they must be well with other employees and must have a sense of humor (Bach & Edwards, 2013, p. 19).  IKEA wanted to attract the right candidate and through the spirit of advertising, they would attract a large number of applicants who were good at their work. The selection process involved bringing together twenty potential candidates who had some specifications that IKEA required that is education, experience, age and attitude. The group of twenty would be given a series of questions and a personal interview with the panel of the board of directors. After the selection process, the applicants will undergo training, which involves traditional classroom courses. Co-workers in the company are requested to master current jobs as well as seeking new opportunities hence, they are allowed to apply for new job opportunities in IKEA. Through the selection process, emphasis is put on the value fit as selection criteria. After the applicants have been selected, employees who have worked in the organization previously are requested to assist the new coworkers adjust in the company through mentorship (Rothacher, 2004, p.